Image Working Group
The Image Working Group has been formed by volunteer industry and Government stakeholders. It meets as required and actions are delivered by members.
Mission: To increase stakeholder and public awareness of the marine industries value.
- The IWG has generated press coverage of the new collaborative action in the marine industries and has supported influencers in communicating the change
- It has developed the UK Marine Industries Alliance brand and associated web portal
- It has also presented the strategy development to regional audiences.
- To develop and implement a unified voice to engage target audiences
- To define and implement an image change plan
- Annually to establish common statistics for the marine industries and Maritime UK
- To establish an annual marine industries forum